Talking Points for Tech Salespeople: “License” vs. “Ownership”
Tech salespeople: Do you have a response ready when a customer insists on owning on-premise software/deliverables, but your contract offers “only” a license? Does that
Tech salespeople: Do you have a response ready when a customer insists on owning on-premise software/deliverables, but your contract offers “only” a license? Does that
“If you hit your customer with unfriendly contract terms late in the sales process, you risk negotiation delays and lost deals.” The reality is simple:
Tech Contracts Academy® LLC offers a flexible catalog of on‑demand programs for professionals working with technology, software, and AI contracts. Among its bundled options is
Enjoy curated combinations of complementary courses about information technology contracts, with the ease of one enrollment, cost savings, and longer access (compared to purchasing individual courses separately). Invest your
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