Sell the Contract. Close Faster.

Avoid contract sticker-shock – and avoid lost deals.

Salespeople who address contract terms proactively close more sales faster and easier. They mediate between Legal and the customer, head off battles over trouble term, and proactively prepare everyone to cooperate.

To do that, you don’t need to become a junior lawyer. You just need some basics on how contracts work. Tech Contracts for Sales Teams gives salespeople the tools to “sell the contract” — to explain, negotiate, and close confidently and with less negotiation delay. And it’s all in simple, clear, user-friendly English.

Built for Sales Teams

Tech Contracts for Sales Teams is available in-house training for your sales team or as an on-demand course individual sales professionals can take at their own pace.

This focused, practical course covers the contract issues sales teams face every day in tech deals:

How to head off trouble over terms like indemnities, liability limits, SLAs, data terms, and IP rights.
How to position your company’s standard terms as reasonable and market standard.
How to spot red flags in customer paper and know when to push back — and when not to.
How to work smoothly with Legal and keep the deal moving.
And above all, how to protect your company while closing faster and losing fewer deals.

Training Formats

In-house Training

3 hours with Q&A

On-Demand Courses

3 Hours

Customized Sessions

Duration TBD

Watch a Sample Lesson

Meet your Instructor

Taught by David W. Tollen, author of The Tech Contracts Handbook and founder of Tech Contracts Academy, this class combines real-world examples, practical strategies, and clear explanations.

David W. Tollen is one of the industry’s leading authorities on information technology contracts, including software licensing, cloud computing agreements, and artificial intelligence. His particular expertise is in making complex topics easy to understand and engaging — and he’s been widely recognized for both.

Who Should Attend

Sales Executives

Account Managers

Business Development Professionals

As well as others involved in negotiating technology deals — whether SaaS, software licenses, professional services, or AI solutions.

Learn to sell smarter —
and always be contracting!