Talking Points for Tech Salespeople: “License” vs. “Ownership”

Tech salespeople: Do you have a response ready when a customer insists on owning on-premise software/deliverables, but your contract offers “only” a license? Does that disconnect stall the talks until your Legal Department can engage case-by-case (if it even can/will) – or tank them altogether? We offer talking points for own-vs-license sales pitches …   […]

Enter your information and connect with us to learn about training for contract managers, procurement professionals, and lawyers.